A Streetcar Named Desire By Tennessee Williams - 1033 Words

A Streetcar Named Desire by Tennessee Williams was a huge success as both a play, and a film. It defied the norms at the time and broached subjects which, even now are rarely talked about. The cast in the play all had much more depth to them than you might initially notice, and Blanche is a great example of this. Blanche DuBois is a very easy character to write off as simply being elitist and snobby, but there is really much more to her character than meets the eye. Throughout both the film and the novel, the audience gets an uncanny sense from Blanche, and there s a reason for that. Blanche is a character that shows symptoms of countless mental illnesses and Tennessee leaves little doubt that she has something but never quite tells us what, even if he leaves plenty of clues for us to piece it together ourselves. From the evidence he has left us, I believe that Blanche could be suffering from two conditions: Schizophrenia, and Obsessive Compulsive Disorder. To begin, Blanche obviously has a very skewed perception of the world around her. One of the key aspects of Schizophrenia is exactly that, the way it can twist and distort one s sense of reality. Schizophrenia causes the victim to have episodes from time to time which often begin with causing the victim to feel strange and confused, they have problems concentrating on any specific thing for prolonged periods of time and can have difficulties communicating and functioning as they normally would in their day to dayShow MoreRelatedA Streetcar Named Desire By Tennessee Williams1109 Words   |  5 Pagesâ€Å"A Streetcar Named Desire† is a play written by Tennessee Williams. Williams was born in Columbus, Mississippi but with a different name. He changed his name from Thomas Lanier Williams to what the readers know today as Tennessee Williams. (Forman). Williams is widely known for his plays, short stories, and poems across the world. He has won many awards for his work such a s The New York Critics’ Circle Award and 2 Pulitzer awards. The play â€Å"A Streetcar Named Desire he won his first Pulitzer PrizeRead MoreA Streetcar Named Desire By Tennessee Williams1442 Words   |  6 PagesThroughout Tennessee Williams’s play, â€Å"A Streetcar Named Desire† one can learn a large portion about his personal life. In the play the character, Blanche has a mental illness the same as his sister Rose had in her lifetime. Blanche’s ex-husband was also homosexual and he made the point to say that he left her for a man and Williams himself was also a homosexual. Tennessee chose for the story to be based in New Orleans, which was a crumbling town at the time and Williams was living a crumbling lifeRead MoreA Streetcar Named Desire By Tennessee Williams928 Words   |  4 PagesAnalysis Paper: A Streetcar Named Desire For my analysis paper, I have chosen the full-length play by Tennessee Williams, A Streetcar Named Desire. The drama containing several forms of realism was released in December of 1947 and stayed open on Broadway for two years until December of 1949. The play in set in New Orleans, Louisiana in a simi-poor area, but has a certain amount of charm that goes along with it. Williams creates a vast web of emotional conflicts thought all the characters, whichRead MoreA Streetcar Named Desire, By Tennessee Williams1629 Words   |  7 PagesA Streetcar Named Desire, written by Tennessee Williams, was first performed on December 3rd, 1947. Chronicling the actions and events that take place when two sisters are reunited, A Streetcar Named Desire is regarded as one of Tennessee William’s most successful plays. Likewise, â€Å"Blank Space†, written and performed by Taylor Swift, was first performed November 23rd, during the 2014 American Music Awards. â€Å"Blank Space† s pent 22 weeks in the top 40 charts and is featured on the best selling albumRead MoreA Streetcar Named Desire By Tennessee Williams Essay1226 Words   |  5 PagesA Streetcar Named Desire In the summer of post World War II in New Orleans, Louisiana lives hard working, hardheaded Stanley and twenty-five year old pregnant, timid Stella Kowalski in a charming two-bedroom apartment on Elysian Fields. Stella’s older sister Blanche Dubois appears in the first scene unexpectedly from Laurel, Mississippi carrying everything she owns. In Tennessee Williams’ A Streetcar Named Desire, despite Blanche’s desire to start fresh in New Orleans, her snobbish nature, inabilityRead MoreA Streetcar Named Desire by Tennessee Williams672 Words   |  3 Pagesof the era—is Tennessee Williams’ A Streetcar Named Desire, a tale of one woman’s destruction due to Southern society’s changing moral values. The destruction of the Old Southern society around the main character, Blanche DuBois, causes her to go insane and she cannot stand the low morals that the New South is carrying in its baggage. Because of his Southern roots, Tennessee Williams’ past is able to shine through his work. Born to a drunken shoe maker and a Southern belle, Williams was supportedRead MoreA Streetcar Named Desire By Tennessee Williams1054 Words   |  5 Pagescalled â€Å"A Streetcar Named Desire†, there are numerous amounts of tragic events that not only affected the person in the event, but others around them as well. A tragedy, or tragic event, is known to bring chaos, destruction, distress, and even discomfort such as a natural disaster or a serious accident. A tragedy in a story can also highlight the downfall of the main character, or sometimes one of the more important character. In this book, â€Å"A Streetcar Named Desire†, written by Tennessee Williams, heRead MoreTennessee Williams A Streetcar Named Desire929 Words   |  4 PagesThe â€Å"Desire’s† Breakdown Tennessee Williams’ A Streetcar Named Desire is a web of themes, complicated scenarios, and clashes between the characters. Therefore, it might’ve been somehow difficult to find out who the protagonist of this play is if it wasn’t for Aristotle’s ideas of a good tragedy because neither of the main characters, Stanley Kowalski and Blanche Dubois, is completely good nor bad. According to Aristotle’s Poetics, a good tragedy requires the protagonist to undergo a change of statusRead MoreTennessee Williams A Streetcar Named Desire964 Words   |  4 PagesLike many people in the world, the characters in Tennessee William’s play, A Streetcar Named Desire, are troubled by anxiety and insecurities. Life in New Orleans during the 1940s was characterized by the incredible variety of music, lively and bright atmosphere, and diverse population, while in the midst of the ongoing World War II. Culture was rich and fruitful because the city developed into a â€Å"melting pot† of people from all over the world. Due to the wide-range in population, the people ofRead MoreA Streetcar Named Desire By Tennessee Williams1263 Words   |  6 Pagesgrowth in the suffrage movement in England and the United States, with women struggling to attain political equality. However, this was not to last however, and by the fifties men had reassumed their more dominant role in society. Tennessee Williams wrote A Streetcar Named Desire around the time this reversal was occurring in American society. In this play male dominance is clear. Women are represented as delicate, reserved, and silent, confined to a domestic world that isolated them from the harsh realities

The Fondue Conspiracy By Robert Smith - 1904 Words

I recently listened to a podcast called â€Å"The Fondue Conspiracy†. In this podcast, Robert Smith tells the story of how his curiosity about the origins of fondue led him to find out about the Swiss Cheese Union, how it formed, and this formed a cartel and led to the creation and popularization of fondue (Smith). Smith recounts meeting one of the rejected cheese makers, the â€Å"cheese rebel,† who wanted to join the Swiss Cheese Union and discusses the formation of the cartel and how they used strategic interdependence to benefit themselves during a time of surplus (Smith). Fondue was popularized to sell a large amount of cheese to counteract the surplus (Smith). The Swiss Government was trying to promote economy-wide stability by giving the business subsidies to help with their surplus issue (Smith). Agricultural subsidies and corruptions in the oligopoly of the swiss cheese union caused the demise of the swiss cheese union (Smith). Within â€Å"The Fondue Conspira cy,† Smith discusses how the Swiss Cheese Union worked as an oligopoly to promote their agenda (Smith). Had I not taken microeconomics, I would not have known what an oligopoly was. Another topic discussed in the podcast was the economic and political functions of government, specifically subsidies. I would not have understood what a subsidy if I had not taken microeconomics. The purpose of this paper is to explain oligopolies and the economic and political functions of government because they helped me understand â€Å"The

Implementation and Evaluation of Strategic Management Process

Question: Discuss about the Strategic Management Process for Implementation and Evaluation. Answer: Telstra Corporation Limited or Telstra is the largest telecommunications company in Australia. Telstra was privatised in three different stages- T1, T2 and T3 in the years 1997, 1999 and 2006 respectively (Telstra.com.au, 2016). Telstra effectively completed its privatisation in 2011 and is one of the largest Australian companies listed on the Australian Securities Exchange with over one million shareholders. The company has come a long way since its foundation 41 years ago on the year 1975 (Telstra.com.au, 2016). The history originates in the year 1901 where the Australian telecommunication services were controlled by Postmaster-General's Department (PMG). The size of the company is as huge as a workforce of 36,165 employees with a motto Thrive On (Telstraglobal.com, 2016). The company is running its operations not only in Australia, but 22 other countries outside Australia. The major products and services offered by the company are network services, fixed line and mobile connection s, internet and data services and digital television (Telstra.com.au, 2016). According to the 2015 figures, the company had revenue worth 26.7 billion AUD (Telstra.com.au, 2016). The major market of Telstra is the customers in both homes and businesses. The business scope is growing internationally and the company is grabbing opportunity to increase its market share in the global market (Bingemann, 2014). External Environment Analysis Macro-environment Analysis The purpose of this framework is to assess the external environment and identify possible opportunities and threats that shall impact the telecommunications sector as a whole. The PESTEL framework is used to assess the macro-environment. Political- The telecommunications in Australia is governed by Australian Communications and Media Authority (ACMA) as they are responsible for broadcasting, radio communications and internet (Acma.gov.au, 2016). It provides stringent regulations for telecommunications as it aims to protect consumers. It allows the companies to provide social and technological developments for its customers. They aim to make media and communication in the best interest by delivering specific programs. The Minister for Communications also imposes license conditions for carriers that affect supply of services (Acma.gov.au, 2016). Economic- According to the World Economic Forum, Australia is the lowest scoring country when it comes to affording internet access. There are millions of households without an internet access (Edwards, 2016). The Australians are facing a digital divide due to inequalities in income and the people with lower incomes are unable to afford internet. The people with income under $19,000 are less likely to have internet connection (Aph.gov.au, 2016). There is a labour shortage in the telecommunications industry that makes business weak (Employment.gov.au, 2015). Social- The Australians are becoming greatly attached to their mobile phones and internet connection. According to the Digital Australia report, an average Australian spends 10 hours and 24 minutes on the internet-connected devices daily (Carmody, 2016). Internet and network connections have become an absolute necessity rather than indulgence in the peoples lives. There is continued improvement in the digital and networking world (Carmody, 2016). Technological- With the wired and wireless carriers are experiencing rapi shift in the technology, there is always a scope for making technological advancements. The telecom companies need to monetize their infrastructure investments to sustain in the industry and offer broader digital ecosystems. The shift to experience-based pricing, promoting data-heavy content and phasing out the unlimited plans need to be worked upon. The telecom companies also need to develop the new 5G systems and continue deploying 4G systems (Strategyand.pwc.com, 2016). Environmental- The Commonwealth Department of Environment, Sport and Territories (DEST) is designed to protect and conserve the water, environment, climate and heritage. Telecommunications carry information in oral, visual, written or electronic modes thereby reducing greenhouse emissions, atmospheric pollution and savings in fuel. Currently, all carriers in Australia such as Vodafone, Optus and Telstra are exempted from the local, state and territorial environment and planning laws (Alrc.gov.au, 2016). Legal- According to the Telecommunications Act 1997, license and standards must be met in the telecommunication industry (Acma.gov.au, 2016). A breach of act leads to criminal punishment. Any telecommunication equipment such as modems or phones purchased in another country is not suitable to use in Australia. Penalties shall be imposed for illegal connection. The service providers violating Telecommunications Consumer Protection and Service Standard Act 1999 shall also be penalized (Acma.gov.au, 2016). Conclusively, there are several threats identified from the regulatory and legal forces as the bodies are stringent. There are significant opportunities looking at the social and technological trends as it favours the telecom industry. Competitive Analysis The purpose of the industry or competitive analysis is to assess the attractiveness of the organization by evaluating the competitors strengths and weaknesses. The Five forces model is used to assess the competition. Porters Five Forces Intensity (High/ Medium/ Low) Analysis Bargaining power of customers Medium There is a large pool of buyers of the organization. The telecommunications and network providers do not have much product differentiation. This leads to low switching cost for the customers in which they can easily switch from one service provider to the other. The customers may switch on the basis of price. However, the switching depends on the quality and coverage of service network which is the main concern of the buyers (Ahmad, Hussain, Rajput, 2015). Bargaining power of suppliers Low Telstra is the largest network suppliers in the telecom industry. The suppliers and partners are a critical part of the organization. It has a large control over network capacity and is able to manage its business market in other countries. They use own network cabling. The products sold by Telstra are high in quality that helps gain customers trust. The other service providers dependency allows Telstra to have significance over other suppliers and cost of competitors where network access is necessary (Verikios Zhang, 2016). Intensity of competitive rivalry Medium Optus and Vodafone are the main rivalries of Telstra. However, Telstra still maintains a dominant position in the telecommunications market. Telstra has expanded its business in the Asian regions that are opening up opportunities to compete in the global market. Few competitors are able to sustain in the market because of the low product differentiation factors and quality of services (Evans, 2014). Threat of substitutes Low The subscriber base for accessing networks and services are increasing. There is no substitute to communications and internet facilities. With the increasing technological and social trends, it seems like there is no alternative to internet. The customers can only switch between companies but not the internet and network. Network and internet forms a necessary part in peoples lives which cannot be substituted while communicating at a long distance (Rajasekar Al Raee, 2013). Barriers to entry Low Telstra has a strong hold in the telecommunications industry for its research and development and technological advances. For competing with Telstra, the new entrants require large set-up cost. Also, highly specialized assets are required which makes it difficult to exit the industry. Telstra is established across the globe and it is not easy to gain a market share like Telstra easily (Rajasekar Al Raee, 2013). Table 1: Porters Five Forces Analysis Source: Created by Author Conclusively, with the existing rivalry, Telstra needs to devise new ways to differentiate with its customers. It may be in the form of new product packages or services, but the key differentiating factor needs to be recognized. Resources and Competences The internal environment of an organization can be analyzed. The organizational capabilities, strengths and resources that enhance the internal environment of Telstra need to be assessed. A few major resources and capabilities of Telstra are strong global presence, large customer base, strong finance, innovation and marketing and wide product portfolio (Peng, 2016). VRIO Framework According to Barneys VRIO framework, the internal resources and capabilities of Telstra can be evaluated across various dimensions. The VRIO shall assess the internal resources and competences on their Value, Rareness, Cost to Imitate and Organization (Peng, 2016). Resource or capability Valuable Rare Imitable or Non-substitutable Organized to Exploit Competitive Implication Economic Performance Strong global presence Yes Yes Yes Yes Sustained competitive advantage Above normal Large customer base Yes Yes Yes Yes Sustained competitive advantage Above normal Strong finance Yes Yes Yes Yes Sustained competitive advantage Above normal Innovation and Marketing Yes Yes Yes Yes Sustained competitive advantage Above normal Wide product portfolio Yes Yes No - Temporary competitive advantage Above normal Table 2: VRIO Framework Source: Created by Author It is interpreted that Telstra has abundant core competences and resources. It needs to add value to the activities conducted by them. The product portfolio needs to be enhances so that it can give tough competition in the global market. The company has a sustained competitive advantage in all aspects except for the product portfolio. Value Chain Analysis According to Porter, a value chain is a chain of activities for a firm operating in a specific industry. The activities are divided into two categories: primary and support activities. The primary activities involve the functions of an organization that provides competitive advantage to the firm in which it operates. The support activities add value to the primary activities (Fearne, Martinez, Dent, 2012). Figure 1: Value Chain Analysis Source: (Exchange.telstra.com.au, 2016) It is interpreted that the value chain activities of the organization are strong. The primary and support activities are strong which must be utilized efficiently to create competitive advantage over other telecom providers. Key Issues and Recommendations Based on the external environment analysis, it is interpreted that the telecommunication industry faces threats from political and legal implications. There are stringent laws and regulations regarding communication and network licenses which invites heavy penalty under any case of violation. It is further observed that the telecommunication industry experiences shortage of skilled labour. Therefore, Telstra can provide training to the technicians and make them skilled. Training and development programs must be designed for them to improve their working processes and skills. The increasing social and technological trends imply that there is an ever increasing customer base for using network communications, data services and internet. Therefore, Telstra must make efforts to maintain its existing customer base and attract new customers. Good coverage and network facilities are the key attractive factors for the customers. Telstra can establish and install more network towers so that th ere is connectivity like no other competitor. As the Australians are facing a digital divide, Telstra may offer different pricing bundles for its customers so that maximum people can afford its products and services. This shall help in enhancing the customer base. Based on the internal environment analysis, the key issue identified is that the organization has abundant resources, technology, infrastructure and human resources to create greater innovation and enhance its product portfolio. Not all the products and services are available globally. Telstra can consider investing in the research and development for enhancing the product portfolio. It is further interpreted that there is very less scope for creating product differentiation in the telecommunications industry. Therefore, Telstra can take initiatives to enhance its customer service for creating competitive advantage. Better strategies must be adopted than competitors such as Vodafone and Optus without compromising the quality for enhancing customer support services. There is a need to channel the firms internal resources in the correct manner so that every capability and resource has a sustained competitive advantage. Conclusion Conclusively, Telstra owns a significant position and market share in the telecommunications industry. The major products and services offered by the company are network services, fixed line and mobile connections, internet and data services and digital television. The Australians are facing a digital divide due to inequalities in income and the people with lower incomes are unable to afford internet. Telecommunications carry information in oral, visual, written or electronic modes thereby reducing greenhouse emissions, atmospheric pollution and savings in fuel. The customers may switch on the basis of price. However, the switching depends on the quality and coverage of service network which is the main concern of the buyers. Optus and Vodafone are the main rivalries of Telstra. Few competitors are able to sustain in the market because of the low product differentiation factors and quality of services. With the increasing technological and social trends, it seems like there is no alt ernative to internet. It is interpreted that the value chain activities of the organization are strong. The primary and support activities are strong which must be utilized efficiently to create competitive advantage over other telecom providers. References Acma.gov.au,. (2016).Home | ACMA.Acma.gov.au. Retrieved 26 August 2016, from https://www.acma.gov.au/ Acma.gov.au,. (2016).Service provider obligations | ACMA.Acma.gov.au. Retrieved 26 August 2016, from https://www.acma.gov.au/Industry/Telco/Carriers-and-service-providers/Licensing/service-provider-obligations-licence-fees-and-levies-i-acma Acma.gov.au,. (2016).Service provider regulation | ACMA.Acma.gov.au. Retrieved 26 August 2016, from https://acma.gov.au/Industry/Telco/Carriers-and-service-providers/Licensing/telecommunications-carrier-and-service-provider-regulation-fact-sheet Ahmad, J., Hussain, M., Rajput, A. (2015). Customer Loyalty Framework of Telecommunication Service Market.IJMVSC,6(1), 69-78. https://dx.doi.org/10.5121/ijmvsc.2015.6106 Alrc.gov.au,. (2016).A review of telecommunications regulation | ALRC.Alrc.gov.au. Retrieved 26 August 2016, from https://www.alrc.gov.au/publications/71.%20Telecommunications%20Act/review-telecommunications-regulation Aph.gov.au,. (2016).a Digital Divide in Rural and Regional Australia? Parliament of Australia.Aph.gov.au. Retrieved 26 August 2016, from https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/Publications_Archive/CIB/cib0102/02CIB01 Aph.gov.au,. (2016).ENVIRONMENTAL IMPACT OF TELECOMMUNICATIONS Parliament of Australia.Aph.gov.au. Retrieved 26 August 2016, from https://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Environment_and_Communications/Completed_inquiries/1996-99/telstra/report/c07a Bingemann, M. (2014).Telstra chief David Thodey targets Asia for expansion.TheAustralian. Retrieved 26 August 2016, from https://www.theaustralian.com.au/business/telstra-chief-david-thodey-targets-asia-for-expansion/story-e6frg8zx-1226927500562 Carmody, B. (2016).Australians spend 10 hours a day on internet connected devices: The digital trends your SME needs to know - SmartCompany.SmartCompany. Retrieved 26 August 2016, from https://www.smartcompany.com.au/technology/62659-australians-spend-10-hours-a-day-on-internet-connected-devices-the-digital-trends-your-sme-needs-to-know/ Edwards, M. (2016).World Economic Forum scores Australia lowest for internet access affordability.ABC News. Retrieved 26 August 2016, from https://www.abc.net.au/news/2016-04-20/millions-of-australians-living-without-internet/7340434 Employment.gov.au,. (2015).Telecommunications Trades Workers. Australia: Australian Government. Retrieved from https://docs.employment.gov.au/system/files/doc/other/3242telecommunicationstradeworkeraus.pdf Evans, S. (2014). Australian mobile broadband network performance: Mobile apps as one possible way to provide consumer information.Ajtde,2(1). https://dx.doi.org/10.7790/ajtde.v2n1.25 Exchange.telstra.com.au,. (2016).Our value chain - Telstra Exchange.Telstra Exchange. Retrieved 26 August 2016, from https://exchange.telstra.com.au/2016/08/09/value-chain/ Fearne, A., Garcia Martinez, M., Dent, B. (2012). Dimensions of sustainable value chains: implications for value chain analysis.Supply Chain Management: An International Journal,17(6), 575-581. https://dx.doi.org/10.1108/13598541211269193 Peng, M. (2016).Global business. Mason, OH: South-Western Cengage Learning. Rajasekar, J. Al Raee, M. (2013). An analysis of the telecommunication industry in the Sultanate of Oman using Michael Porter's competitive strategy model.Competitiveness Review,23(3), 234-259. https://dx.doi.org/10.1108/10595421311319825 Sec.gov,. (2016).Telstra Corporation Limited.Sec.gov. Retrieved 26 August 2016, from https://www.sec.gov/Archives/edgar/data/1046126/000095012304011066/y02175e6vk.htm Strategyand.pwc.com,. (2016).2015 Telecommunications Trends.Strategyand.pwc.com. Retrieved 26 August 2016, from https://www.strategyand.pwc.com/perspectives/2015-telecommunications-trends Telstra.com.au,. (2016).About Telstra - History of Telstra.Telstra.com.au. Retrieved 26 August 2016, from https://www.telstra.com.au/abouttelstra/company-overview/history/telstra-story/ Telstra.com.au,. (2016).Financial results.Telstra.com.au. Retrieved 26 August 2016, from https://www.telstra.com.au/aboutus/investors/financial-information/financial-results Telstra.com.au,. (2016).Past.Telstra.com.au. Retrieved 26 August 2016, from https://www.telstra.com.au/aboutus/our-company/past Telstraglobal.com,. (2016).About Telstra.Telstraglobal.com. Retrieved 26 August 2016, from https://www.telstraglobal.com/about/about-telstra-global Verikios, G. Zhang, X. (2016). Structural change and income distribution: the case of Australian telecommunications.Journal Of The Asia Pacific Economy,21(4), 549-570. https://dx.doi.org/10.1080/13547860.2016.1153221 Verikios, G. Zhang, X. (2016). Structural change and income distribution: the case of Australian telecommunications.Journal Of The Asia Pacific Economy,21(4), 549-570. https://dx.doi.org/10.1080/13547860.2016.1153221

Political Leadership Bill Clinton and John Kennedy

Introduction Effective leadership sets the pace of development and growth in an organization. In this regard political leadership is not an exemption. Good political leadership influences the development of a nation or region. The political leaders in a country play an important role in the society since they control the resources in a region and determine how the resources are utilized for the benefit of all people.Advertising We will write a custom proposal sample on Political Leadership: Bill Clinton and John Kennedy specifically for you for only $16.05 $11/page Learn More Political leaders use their power and authority to influence how various activities and operations are handled in a country. Therefore, to ensure the success of a country or a region there is a need to institute good political leadership. It is in this light that this proposal will look at the issue of political leadership and organization. The proposal will compare Bill Clinton and John Kennedy as the good leaders. The paper will also look at whether the two individuals were leaders before they started politics. On the other hand, the paper will also compare the great leaders and bad leaders in this regard, the New York mayor Mr. Michael Bloomberg will be compared to Mr. Rob Ford, the mayor of Toronto. Hypothesis Based on the topic of political leadership, the hypothesis of this study will highlight what made the aforementioned leaders to be regarded as good leaders, great leaders, and bad leaders. For instance, comparing Bill Clinton and John Kennedy both were good leaders that played a greater role in transforming the U.S. Specific elements that made Bill Clinton a good leader included economic policies that greatly changed America. On the other hand, John Kennedy is mainly celebrated as a good leader that ruled the U.S. due to his policies, which have enabled America to attain success in various areas. For instance, John Kennedy created the famous Peace Co rps, which has enabled many Americans to volunteer in various programs around the world to ensure peace and sustainability. When comparing great leaders against the bad leaders, New York mayor Mr. Michael Bloomberg will be compared with the Toronto Mayor Mr. Rob Ford. The New York mayor played a cardinal role in ensuring environmental protection. The mayor initiated strict regulations on the usage of plastic and non-degradable materials in the environment. However, the Toronto mayor has been accused of various offenses such as misuse of resources, acting in conflict of interest, and has abused alcohol and drugs in his office.Advertising Looking for proposal on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Theoretical Literature Theoretical literature for the term paper will highlight various issues on the topic of political leadership. The section will give attention to the historical aspect of the topic, the current issues on t he topic, and develop a critical analysis. The theoretical literature will also discuss the issues and create unity between historical facts, the gaps in previous studies, and current aspects on the topic. Theoretical literature will also give information on the background of the leaders in the study. Methodology and Data This study will employ a qualitative research method. The data will be collected from various respondents that will be selected by the researcher. The researcher targets to collect the information from various institutions of leadership such as government offices and schools. The justification for the respondents is based on the fact that government offices have good historical information about the leaders. Results The results of the study will be communicated to the targeted audience and other individuals who will be interested in the outcome of the research. The research will analyze the results before presentation to the targeted audience. Conclusions The term paper will contain conclusions on all facts under study. This part will also provide recommendations for further study and opportunities, which may facilitate future research. The section will also contain the normative implications of the study. This proposal on Political Leadership: Bill Clinton and John Kennedy was written and submitted by user Marc Shelton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

English Composition Writing Tips How to Make Yours Paper Truly Awesome

English Composition Writing Tips How to Make Yours Paper Truly Awesome English Composition Writing Tips: How to Make Yours Paper Truly Awesome Would you like to upgrade your English composition writing skills? If so, this composition writing guide can help. Before you begin to write the paper there is some work you will need to do ahead of time to make the process run smoothly. Begin with reading the assignment. I know that is stating the obvious, but we thought we should throw it out there as there are a great deal of assignments where this critical step is missed. Necessary Writing Exercises to Perform Beforehand Next, you can get out a notebook and begin writing. Not the actual composition, but just your thoughts about the paper. Think of it as a diary, it is for your eyes only, so write whatever you want. This is like a warm up before the big game because it gets your mind â€Å"worked out†. It also helps to spur ideas because you are writing without the constraints and requirements of the assignment in mind.   This is also a good time to try out a web diagram or cluster bubble where you place your topic or main idea in a circle in center of the paper and draw lines out to other bubbles and write ideas or observations. Later you can go back and connect related ideas with other lines or â€Å"webs†. Critical Elements: The Thesis and Outline The final thing you should do before you begin the actual writing is to draft an outline and write your thesis. This is where your diary writing will come in handy.   Use the main ideas and topic to fashion the outline. By this stage of the process you should have an idea of your thesis because you can not start writing without it. Your thesis is generally a summation of the point your essay is trying to make. The thesis should be specific and make a good topic for a discussion, in other words, an undecided issue or even a controversial point. Make Your Case Reread your thesis and consider the argument for your thesis. You will need to write about 5 paragraphs for each point your thesis makes. This is not a hard and fast rule, but a general guideline. You will need about 5 paragraphs to â€Å"prove† your thesis argument. Support Your Case Next consider your main points. You will need to substantiate your main points by using reasoning and proof. Proof may include the actions of the characters who are the subject of your book. Reasoning is your thought process or logic regarding how you formulated your main points. Remember, your thesis is your argument and you are trying to get the reader to see things your way.   If you come to this stage of writing and find that your thesis is too weak, stop and reformulate it. It is central to your essay so there must be a strong argument that you can back up. Rough Draft Revision Have someone read the rough draft and give feedback. You will need a fresh pair of eyes to see elements you may have missed. It is also a good idea to wait at least one day between the rough draft and revision, to give your mind time to marinate in the subject. This of course can only be done if time permits. Be open to making changes and consider the feedback given. Be sure to remove redundant sentences, clarify any confusing pieces and even consider eliminating the weakest points from the essay so it will be succinct and strong. Proofreading This goes without saying, but the final step should be proofreading the paper. You might also have another student proofread the paper and in exchange proofread theirs. As the saying goes, â€Å"Two heads are better than one†.

Writing Law School Personal Statements

Writing Law School Personal Statements Each year, more students apply to law school than to any other type of graduate university in the nation. Given this fact, there is no doubt that many of you could benefit from a brief tutorial on the specifics of writing a law school personal statement. This is why I would like to take a moment to offer some tips on writing effective and compelling admissions papers for law school. One characteristic to which law school admissions board members pay a great deal of attention is the writing ability of their applicants. This is why law school personal statements are so important. Law school personal statements serve two functions: they give admissions personnel a glimpse of the writers personality, as well as demonstrate his or her grasp of the written language. If and when you decide to begin working on your law school personal statement, I strongly advise you to approach it as you would a legal case. Since your interest is in the field of law, write your law school personal statement as you would an argument for someone in whose cause you believe. Take great care in making sure that your composition is well structured and your points of analysis are forceful and convincing. In the end, your law school personal statement should speak highly of you, so utilize all of your resources in order to deliver a quality composition. If you would like more information about law school personal statements or if you would like to know where you can find quality online editing services, please dont hesitate to contact me. I would love nothing more than to help you!

T P Leadership Questionnaire Assignment Example | Topics and Well Written Essays - 500 words

T P Leadership Questionnaire - Assignment Example Bearing this in mind, it can be seen that the job tasks are structured in such a way that is geared towards the attainment of higher productivity for the organization. The main advantage of the autocratic leadership style that is characteristic to this scenario is that productivity in the organization is set to increase and this in turn leads to increased revenue. This ensures the viability and sustainability of the organization in the long run. This would be good for the organization but it must also be remembered that the workers form the backbone of the organization. All the production that takes place in the company is dependent on the efforts of the employees. Given that the employees play a pivotal role in the organization, it can be observed that they also have needs and interests which need to be fulfilled. The leaders have a role to ensure that these needs and interests are fulfilled for the betterment of the organization as well as the welfare of the employees. As indicated by the T-P leadership Questionnaire results, it can be seen that morale for the employees is medium and this may not be a healthy situation in the long run. Leaders who use the autocratic style of leadership often encounter challenges with regards to implementing change in their organizations since they may feel alienated by virtue of the fact that their interests are not prioritized. It is widely believed that for change to occur in organizations, the leaders must get others to change and they themselves must also change (Jackson & Schuler, 2000). However, it is quite difficult for autocratic leaders to easily adopt change since they want to maintain the status-q uo. The other problem of autocratic leadership style is that low morale among the employees can lead to staff turnover. This generally refers to the rate at which people leave the

Proactive Commercial Property Management With Reference to UK Law Only Essay

Proactive Commercial Property Management With Reference to UK Law Only assuming a FRI leases - Essay Example Landlords mainly prefer this form of lease given that they are responsible for all repairs in the period of the lease and the tenants settle insurance and other costs linked to the property. Under FRI lease, tenants are essentially responsible in conducting the repair and maintenance of the property. This highlights the needs for tenants to attempt to negotiate restrictions to this obligation. In the event that the FRI lease is applicable to a section of the premises, the repairs can be mainly undertaken by landlords, although, they will pursue to recover from the tenants the expenses incurred in the repairs through a service charge. As an ideal, the tenant liabilities should align with the property leased (Grabel 2011, p.109). In numerous cases, the freeholder may be deemed accountable to arranging the repairs in the event that the repairs impacts on the structure of the building or within the shared areas, but the leaseholders may be necessitated to pay a section, or all of the cos ts involved (Garner and Frith 2010, p.115). Largely, all leases outline that the leaseholder is responsible for looking after the occupied premises, which entails: internal decorations, repairs to appliances and furniture, repairs to floorboards, and repairs to plasterwork; nevertheless, the freeholder may be additionally responsible for arranging other forms of repairs such as the roof. In this case, it is apparent that repairs to the roof remain critical, and leaseholders have to pay for the repairs as the lease provides (Abbey and Richards 2009, p.6). Service charges represent the cost availing services to a certain area. Given that leases differ from one estate to another, there cannot be a solitary standard wording to the clauses demanding that a leaseholder to pay service charges. All leases compel the leaseholder to pay ‘service charges’ at the period and in the manner admitted in the lease (Abbey and Richards 2012, p.198). The core objectives of a service charge policy centres on accurately setting the provisions to align with the requirements of the Housing Corporation’s regulatory code. Key legislation relating to Proactive Commercial Property Management Landlord and tenant Act 1985 This outlines the core ground rules employed in setting service charges and outlining service charges, outlining the requirements for reasonableness, as well as for prior consultation of leaseholders. Section 18 (1) of the Act outlines service charge as the amount that is payable to the tenant dwell as a constituent or addition to the rent. The amount is payable, either directly or indirectly, to cover services, repairs, maintenance enhancements or insurance, landlord’s costs of management (Boyce and Lake 2006, p.75). Other provisions include Leasehold Reform Act 1993 that awards leaseholders the right to enquire for a management audit in cases where service charges re disputed; housing Act 1996 that awards leaseholders the liberty to appoint an d investigate the cost of repair works in cases where they are unreasonably high; common hold and leasehold reform act 2002 seeks to herald controls on additional administration charges. These entail amounts payable by a tenant as a section of or in further to rent (Kelsen 2007, p.357). A recent Court of Appeal case featuring Campbell v Daejan Properties Limited [2012] EWCA Civ 150 has served as a critical reminder to landlords. The lease of the maisonette (the premises) detailed and

My Influential Person in Life Essay Example for Free

My Influential Person in Life Essay Power plant A power plant is an industrial facility that generates electricity. The source of the energy may vary, and includes nuclear, geothermal, diesel, among others. This energy is used to run the generators to provide more energy.A power plant is a building or station that is built to provide the production of power. It usually powers its local surrounding cities or towns. TRANSMITION LINE A transmission line is a material medium or structure that forms a path for directing the transmission of energy from one place to another, such as electromagnetic waves or acoustic waves, as well as electric power transmission. However in communications and electronic engineering, the term has a more specific meaning. In these fields, transmission lines are specialized cables and other media designed to carry alternating current and electromagnetic waves of highfrequency (radio frequency or higher), high enough that its wave nature must be taken into account. Transmission lines are used for purposes such as connectingradio transmitters and receivers with their antennas, distributing cable televisionsignals, and computer network connections. Electric GenerationThe electricity generation sequence involves taking charge from the Earth, doing work on it to give it energy (expressed in terms of voltage), transporting the energy via a distribution system, using the energy, and dumping the spent charge back to the Earth. The Earth acts as a charge reservoir and reference potential for the energy transfer process.While this picture of the Earth as the reservoir of charge from which charge is taken and to which charge is returned after the energy is used is the big picture of the large generation and distribution system, it may not be applied too literally in the local situation. You cannnot depend on a ground connection to the Earth to be sufficient as the path by which charge returns to the Earth. In particular, just a connection to a grounding rod is not a sufficiently low resistance path to provide shock protection by quickly carrying charge to the Earth in the case of a short circuit to ground. For electrical safety, the ground wire must be bonded back to the neutral of the supply transformer to force the tripping of the breaker in a ground fault situation. Electric Power Distribution| Grounding and Bonding| | Index Practical circuit concepts| HyperPhysics***** Electricity and Magnetism| R Nave| | Go Back| Electricity distribution is the final stage in the delivery of electricity to end users. A distribution systems network carries electricity from the transmission system and delivers it to consumers. Typically, the network would include medium-voltage (1kV to 72.5kV)[1] power lines, substations and pole-mountedtransformers, low-voltage (less than 1 kV) distribution wiring and sometimes meters.

seatbelt :: essays research papers

Internet File Sharing and the Music Industry Imagine millions of songs accessible in one place. Today songs are just a few clicks away since the introduction of the internet and file sharing. File sharing is simply taking a file and allowing other internet users to download and use the file permanently. The accessibility and use of file sharing programs has devastated the music industry financially. The fact that almost every song recorded today is accessible through a free program encourages most consumers to download rather than buy. This is why illegal file sharing programs are driving the music industry’s profits down. The making of MP3’s allows internet users to share and distribute songs quickly and easily. The letters MP are short for MPEG, which stands for Moving Picture Experts Group. The 3 stands for the third compression method that Dr. Karlkeinz Brandenburg, at the Frainhofer Institute, developed. â€Å"Ripping† or â€Å"Burning† is taking an original song or songs from a CD or other music source and compressing it to the small MP3 format. This method ingeniously removes all of the sounds and frequencies that the human ear cannot hear to eventually end up with a file that is about one tenth of the original size yet lack no noticeable quality (PC Complete 688-693). Now that the file is compressed, it is ready to do many new things that it could not do before. One of these is to be transferred over the internet. The conflict that arises from this is when people compress copyrighted music into the MP3 format and make it available to anyone on the internet (PC Complete 694) . This is called â€Å"file sharing†, and it is a major topic of debate among the Recording Industry Association of America (RIAA), who seeks total control of its copyrighted material. The most popular form of exchanging music on the internet is known as file sharing. File sharing occurs after the music has been converted to smaller MP3 format. The smaller format allows the files to be downloaded, transferred, or copied in just a matter of seconds. The most popular file sharing program until a couple of years ago was Napster. Napster was a file sharing program that essentially gave birth to the file sharing industry. A federal lawsuit was filed against Napster for copyright violation. The federal court ruled Napster must remove any copyrighted material that had previously been available.

Mystic Monk Coffee

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? * The future direction for the Carmelite Monks of Wyoming has been clearly established by Father Daniel Mary. The vision is to create a new Mount Carmel in the Rocky Mountains to become a new home for the brotherhood which is a much bigger place that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors and a hermitage. The vision for the Mystic Monk Coffee is to segment the majority of U. S. Catholic population who drank coffee and to support the monastery’s mission. The mission of the Carmelite Monks of Wyoming is just like the other monks, dedicating their life to prayer and worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? * Yes, the group believes that Father Daniel Mary has clearly set his goals and used this as a basis in choosing steps in which they must undertake to achieve the said goals. Unfortunately, how the definite the vision is, it seems like the resources is not enough and the timing is lousy. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? * The strategy of Father Prior in order to achieve his vision is the coffee industry they called ‘Mystic Monk Coffee’. The competitive advantage MMC’s have against the competitors is the use of high-quality fair trade Arabica and an organic Arabica beans instead of just using one (Robusta or Arabica), they used mixed beans. Another is the specialty flavours like Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. Moreover, their marketing that reached the internet is another plus which makes it easier for the market to be accessed. Their sample bags which cost $2. 99 or the all flavours 12-ounce bags which cost $9. 95 are available online and were delivered by the UPS. Another plus is the â€Å"coffee club†, which people can purchase 3-6 six bags for free shipping. Freebies like T-shirts, gift cards, CDs, and coffee mugs are also a plus. But most importantly, the major advantage of the MMC is their target markets which are the Catholics saying, â€Å"Use their Catholic coffee dollar for Christ and his Catholic church†. 4. In Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customer? The strategy of the MMC to appeal to the Catholic market is a bonus but their main money-maker is the wholesaling of the green coffee beans being delivered to Seattle, Washington weekly. However, they are paying the broker at a prevailing wholesale price per pound that fluctuates daily. The production limit is also at 540 pounds/day and the operation is limited because of the praying duties. One flaw is that they are rushing things, orders had not yet exceedin g their capacity but they already want to expand in the expense of $35,000 for a larger roaster. MMC’s operation is via the word of mouth among loyal customers and the sales are mostly through their website and occasionally through the phone. They also offer secular website through its Mystic Monk Coffee Affiliate Program, this earned 18% commission on sales and where directed to the main site. This business model earns at least 56% commission, they also plan to expand by including wholesale sales to churches and local coffee shops. The profit of the MMC totalling $74,580/year which comes from 11% net profit margin from the $56,500 revenue per month. . Does the strategy qualify as a winning strategy? Why or why not? * We do not consider the said strategy as a winning strategy. For us, it is not enough to make the buying of the ranch possible even if we consider the cash they have on hand ($250,000 received as donation and $75,000 earnings from the Mystic Monk coffee-roasting operation on its first year). If they would still push through, with this plan to be followed, we think that it would be hard for them to pay for the ranch in whatever terms they (owner of ranch and monks) would agree on. Besides, even if they have a business currently operating and with the information we have gathered, it is still not enough for them to meet their goal of acquiring the land as other factors and expenses must be considered so that they will not experience budget deficit and debts in their coffee shop and in purchasing the said ranch. Father Daniel Mary needs to have a much more effective strategy if he wants to make the payment easier for him and the rest of the community in the Carmelite Order. In addition, if we consider the Mystic Monk Coffee as their money-maker alone – along with the profit it generates, none of the monks are highly intellectual enough to run a business, hinting that their profit-strategy would most likely in a win or lose situation and in their case, it would, perhaps, turn out to be the latter given the fact that their profit per year is less than $75k. If we put into consideration the three tests of a winning strategy, it would not pass all the three tests. First, the strategy fits the company’s current situation. However, should they pursue the strategy, there will be flaws that the company may experience. Second, regarding competitive advantage; the company’s strategy hasn’t yielded a sustainable competitive advantage if we are to include the advantages of notable coffee brands in the industry. Lastly, about production of good financial performance; Mystic Monk Coffee is likely to produce a good financial performance, though it is not remarkable enough to provide the company what it needs to achieve its intention. 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? Its objectives? Its strategy? Its approach to strategy execution? Explain. * The coffee industry is one of the biggest businesses that the world has today. With a lot of successful coffee brands and shops, Mystic Monk’s Coffee has to level up their strategy in order to keep up with bigger and distinguished brands. They must come up with schemes that would attract more customers. A good example of a schema that the group suggests is the hiring of non-secular employees so that when it's the monks turn to do their own devotions and prayers, the employees would then be in charge of answering the calls and orders regarding their business. We are also informed that the monks are prohibited to leave the monastery unless given permission by the bishop and reasons for leaving are restricted to medical needs and death of family members. With this said, the business will be limited when it comes to expansion that is why it would be best to hire non-secular employees. The group also suggests that they could have some partnership with people outside the monastery so they can have an extension or branch of their business. In this way, there is a bigger chance for the business to acquire a bigger amount of profit, making it easier for them to reach their goal. Also, since the situation, itself, says that their target market are those of the Catholic in which it compasses more than 69 million coffee drinkers around US, it would be much easier if MMC would advertise their products outside their own website. A concrete example of this is the social networking site Facebook in which they would be able to connect to even outside US as they give out their products' facts. If successful, this would help them a lot in earning money of which will be used in acquiring the ranch for their expansion. It will be possible for Father Daniel Mary to achieve his goal of transforming the brotherhood into a bigger place for more aspiring monks and other religious people. Mystic Monk Coffee 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? * The future direction for the Carmelite Monks of Wyoming has been clearly established by Father Daniel Mary. The vision is to create a new Mount Carmel in the Rocky Mountains to become a new home for the brotherhood which is a much bigger place that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors and a hermitage. The vision for the Mystic Monk Coffee is to segment the majority of U. S. Catholic population who drank coffee and to support the monastery’s mission. The mission of the Carmelite Monks of Wyoming is just like the other monks, dedicating their life to prayer and worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? * Yes, the group believes that Father Daniel Mary has clearly set his goals and used this as a basis in choosing steps in which they must undertake to achieve the said goals. Unfortunately, how the definite the vision is, it seems like the resources is not enough and the timing is lousy. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? * The strategy of Father Prior in order to achieve his vision is the coffee industry they called ‘Mystic Monk Coffee’. The competitive advantage MMC’s have against the competitors is the use of high-quality fair trade Arabica and an organic Arabica beans instead of just using one (Robusta or Arabica), they used mixed beans. Another is the specialty flavours like Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. Moreover, their marketing that reached the internet is another plus which makes it easier for the market to be accessed. Their sample bags which cost $2. 99 or the all flavours 12-ounce bags which cost $9. 95 are available online and were delivered by the UPS. Another plus is the â€Å"coffee club†, which people can purchase 3-6 six bags for free shipping. Freebies like T-shirts, gift cards, CDs, and coffee mugs are also a plus. But most importantly, the major advantage of the MMC is their target markets which are the Catholics saying, â€Å"Use their Catholic coffee dollar for Christ and his Catholic church†. 4. In Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customer? The strategy of the MMC to appeal to the Catholic market is a bonus but their main money-maker is the wholesaling of the green coffee beans being delivered to Seattle, Washington weekly. However, they are paying the broker at a prevailing wholesale price per pound that fluctuates daily. The production limit is also at 540 pounds/day and the operation is limited because of the praying duties. One flaw is that they are rushing things, orders had not yet exceedin g their capacity but they already want to expand in the expense of $35,000 for a larger roaster. MMC’s operation is via the word of mouth among loyal customers and the sales are mostly through their website and occasionally through the phone. They also offer secular website through its Mystic Monk Coffee Affiliate Program, this earned 18% commission on sales and where directed to the main site. This business model earns at least 56% commission, they also plan to expand by including wholesale sales to churches and local coffee shops. The profit of the MMC totalling $74,580/year which comes from 11% net profit margin from the $56,500 revenue per month. . Does the strategy qualify as a winning strategy? Why or why not? * We do not consider the said strategy as a winning strategy. For us, it is not enough to make the buying of the ranch possible even if we consider the cash they have on hand ($250,000 received as donation and $75,000 earnings from the Mystic Monk coffee-roasting operation on its first year). If they would still push through, with this plan to be followed, we think that it would be hard for them to pay for the ranch in whatever terms they (owner of ranch and monks) would agree on. Besides, even if they have a business currently operating and with the information we have gathered, it is still not enough for them to meet their goal of acquiring the land as other factors and expenses must be considered so that they will not experience budget deficit and debts in their coffee shop and in purchasing the said ranch. Father Daniel Mary needs to have a much more effective strategy if he wants to make the payment easier for him and the rest of the community in the Carmelite Order. In addition, if we consider the Mystic Monk Coffee as their money-maker alone – along with the profit it generates, none of the monks are highly intellectual enough to run a business, hinting that their profit-strategy would most likely in a win or lose situation and in their case, it would, perhaps, turn out to be the latter given the fact that their profit per year is less than $75k. If we put into consideration the three tests of a winning strategy, it would not pass all the three tests. First, the strategy fits the company’s current situation. However, should they pursue the strategy, there will be flaws that the company may experience. Second, regarding competitive advantage; the company’s strategy hasn’t yielded a sustainable competitive advantage if we are to include the advantages of notable coffee brands in the industry. Lastly, about production of good financial performance; Mystic Monk Coffee is likely to produce a good financial performance, though it is not remarkable enough to provide the company what it needs to achieve its intention. 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? Its objectives? Its strategy? Its approach to strategy execution? Explain. * The coffee industry is one of the biggest businesses that the world has today. With a lot of successful coffee brands and shops, Mystic Monk’s Coffee has to level up their strategy in order to keep up with bigger and distinguished brands. They must come up with schemes that would attract more customers. A good example of a schema that the group suggests is the hiring of non-secular employees so that when it's the monks turn to do their own devotions and prayers, the employees would then be in charge of answering the calls and orders regarding their business. We are also informed that the monks are prohibited to leave the monastery unless given permission by the bishop and reasons for leaving are restricted to medical needs and death of family members. With this said, the business will be limited when it comes to expansion that is why it would be best to hire non-secular employees. The group also suggests that they could have some partnership with people outside the monastery so they can have an extension or branch of their business. In this way, there is a bigger chance for the business to acquire a bigger amount of profit, making it easier for them to reach their goal. Also, since the situation, itself, says that their target market are those of the Catholic in which it compasses more than 69 million coffee drinkers around US, it would be much easier if MMC would advertise their products outside their own website. A concrete example of this is the social networking site Facebook in which they would be able to connect to even outside US as they give out their products' facts. If successful, this would help them a lot in earning money of which will be used in acquiring the ranch for their expansion. It will be possible for Father Daniel Mary to achieve his goal of transforming the brotherhood into a bigger place for more aspiring monks and other religious people.

High School Life Essay

High school is a place where young teens learn to become mature and responsible. It is a place where students get trained to take on bigger challenges in life. Obstacles such as college. From my own personal experiences, high school didn’t seem that way. Students were more concerned about getting a passing grade then about what they were taught. They would even cheat their way out of high school. This would prepare them for college. My freshman year of high school, I was in a totally different place and it seemed quite interesting and fascinating at first. As the year passed by, I started to notice the techniques students were using to pass classes. It was something I didn’t see while I was in junior high school. Students were cheating on almost all the tests. They would bring little print-out cheat sheets to class to use on the tests. Hardly anyone got caught by the teacher. When students did get caught, all they would do is deny and usually the teacher would just let them get away with it. As Casey Banas wrote in â€Å"Why Students Are Turned Off?† â€Å"I sometimes estimated that half to two-thirds of a class cheated on a given test,’ Glanz said. ‘Worse, I’ve encountered students who feel no remorse about cheating but are annoyed that a teacher has confronted them on their actions† (Banas 659). Cheating seemed like the popular thing to do and if you didn’t cheat you would be considered real foolish.. Everyone in the class knew what was going on and it was basically a whole class effort to cheat. Students would discuss what the answers were before taking the test and give each other opinions on how to cheat safely. When the test came back, every student in the class would have a real close score, but the teachers didn’t seem to notice anything at all. Most of the students that go into a certain class usually wouldn’t even know what went on even after the class has ended. As Casey Banas wrote: â€Å"The teacher is convinced that the subject matter is worth knowing, but the student may not agree. Many students, Glanz said, are not convinced they need to know what teachers teach; but they believe good grades are needed to get into college†¦.(Banas 659) These kids could literally just sit there for forty-five minutes daydreaming. I find that many students feel the classes are extremely boring and is of no use to them in the future. I always used to ask myself â€Å"Why do I need to know this stuff for?†. When students feel this way, they don’t do the work because they don’t think they need it in life. When I used to go to high school, my whole class would get assignments and home works and about almost three-fourths of the class didn’t do it. Instead they would wait until someone who was paying attention and did do the assignment to come along and let them copy the assignment. They would do it in way that the teacher wouldn’t even know by slightly changing some words here and there. After that, that paper gets passed around the entire class to the students who didn’t do the assignment and everyone would have a slightly different paper. This way all the students hand in the assignment and will get a passing grade, but did they even learn anything?. These techniques that were used in the high school that I attended did work and a lot of students graduated from high school using these techniques. I, myself, used these techniques and got through my freshman year. As time went on I found that high school was really boring so I decided to cut and eventually dropped-out of school. These students got good grades and did all the assignments, but the truth is, they didn’t learn much at all. They can have a 85 average and get into a good college, but will they be prepared enough to survive college level work? I don’t think so.

Classical Utilitarianism and Kantian Deontology

Classical Utilitarianism and Kantian Deontology Free Online Research Papers Utilitarian According to act-utilitarianism that action is right which, in relation to all other alternative actions, will result in maximising the probable happiness or well-being of humanity as a whole, or more accurately, of all sentient beings 1 The theory defines morality in accordance with the happiness that occurs as a result of an action and not any perceived intrinsic moral worth of the action itself. It is a theory that has had profound social impact but has also been criticized for contradicting some of societys most basic moral ideals. Strengths of the Utilitarian Ethic What many find most attractive in the utilitarian ethic is its elegant simplicity and commonsensical nature. What, after all, would seem more obvious than the individuals moral duty to oppose suffering and promote happiness? To determine which specific action is moral all one need do is determine that one action which would produce the greatest amount of happiness and the least possible amount of suffering. On its face, utilitarianism would therefore seem to echo an almost self-evident moral truth. Act-utilitarians, when determining what course of action to take, need consider only the end results of their actions; they need consult neither contemporary abstract social concepts of morality nor the vague and confusing theological interpretations of Gods will. Simply put, actions are deemed moral or immoral on a case by case basis according to how much happiness that specific action will produce in that specific circumstance. A specific action does not have any intrinsic moral characte r independent of its results in a specific circumstance. The results of an action alone are what assign it a moral value and those results are all one needing analysing to determine that value and ultimately, what course of action one will choose to take. Gone is the notion of the absolute moral rule; the act-utilitarian need not consider what they perceive to be archaic, ill-supported, and abstract conceptions of moral worth. For these reasons act-utilitarianism continues to have a highly attractive and tangibly concrete quality to it. It seems the most basic moral ideal that we should choose to promote happiness and prevent suffering. Morality must dictate that actions resulting from moral duty ultimately promote the social welfare. Happiness would therefore appear to be the ultimate end of morality since the social welfare must include, and can perhaps be defined solely as happiness. Utilitarianism seems a universally benevolent theory of morality where self-destructive and painful moral rules do not exist. Why after all, would society choose to promote moral doctrines which have no beneficial results save the fulfilment of what often appear to be moral abstracts grounded more in superstition than reason? Contemporary utilitarians often consider anti-utilitarian moral theories to be non-benevolent due to their lack of consideration of happiness and the general welfare. Difficulties in the Utilitarian ethic Though seeming an attractive theory, utilitarianism faces many criticisms, as it seems to over-emphasize the moral value of happiness while contradicting some of societys most basic moral ideals. Is happiness really the only thing that matters morally? Does happiness define what is moral? Act-utilitarianism states that in every circumstance, the moral thing to do is that action which will promote the most happiness. But are there not actually cases where people can experience happiness as the result of immoral actions, and not merely one person or a small group of people but the majority? What if in the famous example, the sheriff of a small town decides to frame an innocent black man of raping a white woman in order to prevent race riots and hundreds of needless deaths? Certainly every member of the town would be ecstatic that the rapist was caught and executed but it seems very clear that their happiness and lack of suffering does not make the sheriffs actions morally right. Act-Ut ilitarianism when placed under such scrutiny, often can give what society normally perceives of as the wrong answer, leading one to engage in immoral activities. Act-utilitarianism in its single-minded pursuit of happiness, can often lead one to ignore basic human freedoms and fundamental moral concepts. Act-utilitarianism takes the position that the ends justify the means, that any action, regardless of its non-utilitarian interpretation, will be right as long as it promotes the general happiness more than any other action. One may be tempted to take Joseph Fletchers view: If the end does not justify the means, what does? The answer is, obviously, nothing!2 . This view though, is contradictory to all contemporary social perspectives on morality. Is it not true that an action can find meaning in itself, that it has its own intrinsic moral worth which is independent of its expected consequences? Consider now, the consequences themselves what justifies the ends themselves; our wish to seek those ends? One can appeal to nothing but the ends themselves. An end justifies itself because it has its own independent moral worth. Might it not be true then that a means may find meaning in itself apart from its ends; that actions can have their own intrinsic moral character? Though it would seem obvious that in what one might consider a perfect society, there would be a maximal amount of happiness and a minimal amount of pain, certainly one must concede that the mere presence of happiness and lack of pain are not the defining characteristics of a perfect society. People can often be happy, either in ignorance or knowledge, as the result of immoral actions. One may without much effort, consider the existence of a society where nearly everyone is happy for all the wrong reasons: poverty, atrocity, lack of freedom. Often people can even be unhappy as the result of moral actions: forgiveness, benevolence, charity. The point is that happiness does not define morality. What if the sheriff in the example was able to catch the real rapist? Does the execution of the rapist gain moral value because people are happy as a result of his execution? Does the actual rape have moral value, however small, because of the rapists happiness in committing it? Act-utilitariani sm must say yes even though it is clear that the rapists happiness in committing the act of rape cannot and should not be taken into account any more than the very fact that people would be happy about his execution make the execution morally right. One must appeal to other concepts to determine the moral nature of the rape and execution. Using the presence and level of happiness to define the moral value of actions often leads to ludicrous and anti-intuitive conclusions. Kantianism The Categorical Imperative, a concept of Immanuel Kants, has two basic formulations: 1) Act only according to that maxim by which you can at the same time will that it should become a universal law; 2) Act so that you treat humanity, whether in your own person or that of another, always as an end and never as a means only. Strengths of the Kantian perspective At least at first glance, both formulations of the Kantian perspective seem highly intuitive and appear to be in conformity with accepted moral views. The first formulation, the Universal Law Formula, seems a rather simple and direct way of deciding whether or not an action may be morally permissible. To decide whether or not an action may be moral all we need do is determine the maxim from which the action proceeds and then ask whether or not we could will that maxim to be a universal law; in other words, whether or not we could wish it to determine the actions of others. If this could not be done without contradiction then the action is morally impermissible. This leads to a logical conclusion that no person should morally act in a manner inconsistent with how they wish others to act. This general conclusion is much to Kants credit, one that proceeds directly from reason. Kants second interpretation, the idea of human dignity, arises directly from what seems an almost universal view people hold in regards to their own worth. For whatever reasons, we believe that people must always be treated with respect, as they embody a certain unique quality, that of dignity. In Kants terms people are ends in themselves and can never be used as means to obtain other ends to use a human being as a tool in order to attain a goal is to illustrate a profound disrespect for their individual moral worth. To respect a human being is to respect their rationality and their status as a rational being for whom all things are subject as a means to fulfil their desires and attain their goals: It makes no sense. . .to regard rational beings merely as one kind of valuable thing among others. They are the beings for whom mere things have value, and they are the beings whose conscientious actions have moral worth .3 Difficulties in the Kantian perspective Many of the difficulties in the Kantian perspective arise more from Kants interpretations of the various formulations of the Categorical Imperative rather than the ethical theory itself. Certain aspects of the theory though, do have significant shortcomings. Perhaps one of Kants most serious oversights occurred when dealing with the example of lying. Kant held that, because the maxim it is permissible to lie would fail the universal law test and be an ultimately self-defeating line of thought that it is never under any circumstance, permissible to lie. Though it is true that this specific maxim fails it is obvious that another maxim, such as the maxim it is permissible to lie in order to save someones life, might easily pass the universal law test and therefore not forbid lying. This observation leads to a serious difficulty in the universal law formula. It appears that so much seems to depend on the actual wording of the maxim that it might be possible for someone especially skilled in linguistics to do whatever they please while satisfying the requirements of the universal law formula. Though this apparent susceptibility to considerations of circumstance may ultimately work towards the theorys favour by escaping the classical objections to absolutist moral views, the weakness uncovered in its vulnerability to linguistic manipulation is far too serious to overlook. Perhaps only because of human bias, one can find little fault with Kants theory of human dignity. The problems lie in Kants conclusions resulting from the theory, namely the concept of Retributivism. Kant held quite paradoxically, that his system of ethics allowed for judicial punishment. The punishment of a criminal offender according to Kant, is actually in accordance with the concept of human dignity since by punishing them, we are recognising their intelligence and ability to reason. If society failed to punish criminals we would be showing them disrespect since we would ultimately be asserting that they lack reason and the ability to perceive their actions as wrong4. There are a significant number of difficulties with this concept. First of all, Kant assumes that failing to punish a person implies a belief in that persons lack of ability to reason and would therefore be an insult to their dignity. This interpretation, though, holds only if we consistently choose to not punish th ose who lack reason. The unfortunate fact is that, in American society at least, the law allows the mentally and developmentally disabled (people who obviously lack reason) to be punished for their actions just as harshly as those who have the benefit of reason. Such people can be sentenced to prison for any term of years or for life, or even be sentenced to execution should the crime (not the person who committed the crime) legally merit the punishment. Kant also seems to assume that physical punishment is the only way to illustrate our belief that someone has the capability to reason. Would we not though, be recognising an individuals capacity for reason, if we chose to appeal to that reason through more intellectual methods rather than the often brutal tactics Kant championed? Kants theory of human dignity held that no person could be used as a means, that every person was an end in themselves. Society does not treat criminals with this level of respect. We use criminals not only for actual compulsory physical labour, but also to make society safer and to satisfy our desire for retribution directed against those who hurt us. We also punish criminals in an attempt to manipulate their behaviour and force them to behave in accordance with our wishes and not their own. Kant of course, would have nothing to do with such utilitarian perspectives on punishment. He thought that the only reason a criminal should be punished is to achieve justice. Yet here Kant makes an error. If we punish criminals in order to achieve justice, are we not still using them for the purpose of carrying out our concept of justice and forming a just society? Regardless of the reason we give for punishing offenders it is clear that we are using them to pursue our own and not their own ends .5 Research Papers on Classical Utilitarianism and Kantian DeontologyComparison: Letter from Birmingham and CritoMoral and Ethical Issues in Hiring New EmployeesEffects of Television Violence on ChildrenRelationship between Media Coverage and Social andBringing Democracy to AfricaAnalysis Of A Cosmetics AdvertisementGenetic EngineeringThree Concepts of PsychodynamicResearch Process Part OneIncorporating Risk and Uncertainty Factor in Capital

Proposed Act Would Give Federal Agents Power

Proposed Act Would Give Federal Agents Power Pornography is a big deal in America and arguably has its place. While New York City, Miami and Los Angeles are all cities with big porno markets, this week, record porn site hits came from another city.   Cleveland. Ohio! During the 2016 Republican National Convention, the number of people watching pornography videos surpassed the number of people who watched the Cavaliers win the NBA Championship. Yup. Turns out, Trump is good for the porn business. A record setting 873,294 videos were viewed in The Buckeye State after Trump’s name was put into pornographic search engines. Who knew the party of Lincoln drips with erotica? Since this subject is trending, let’s see if we can tie it in with animal rights. Yes we can! There’s a connection, and it’s very disturbing. First, a little background. Bestiality, or, sex with animals, is legal in plenty of states. But it’s not enough you know that, just for fun, I’m going to call them out on it so those who live in these states can get busy on the legislation needed to outlaw this sick stuff. Alabama, Arkansas, Hawaii, Kentucky, Montana, Washington, New Hampshire, New Jersey, Nevada, New Mexico, Ohio, Texas, Vermont , Virginia, West Virginia, Wyoming and, not surprisingly, the District of Columbia. Humans are not the only ones being screwed by politicians in D.C. Oh, and you can have intimate relations with a non-human in Guam with complete immunity. As if sexual abuse of  animals isn’t bad enough, some sickos just can’t stop until the animal or animals are tortured and killed for sexual pleasure. Just ask Brent Justice, 54, and his girlfriend, Ashley Richards, 25. This deranged Houston couple was  arrested in 2012 for making and distributing dozens of â€Å"crush videos† where animals were tortured by the couple while the couple engaged in sexual acts. Graphic details of what this entails can be found here. Puncturing a kitten’s eye with a high heel shoe is just the beginning. Don’t look if you can’t deal with the facts of the case. It’s not really important that you make yourself sick. What’s important is that you take action. More on that later. The Animal Crush Video Prohibition Act passed during the Legislative Session of the 111th Congress in 2010 prohibited the trade in pornographic videos in which animal cruelty is depicted. It states, in part:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Each of the several states and the District of Columbia criminalize intentional acts of extreme animal cruelty, such as the intentional crushing, burning, drowning, suffocating or impaling of animals for no socially redeeming purpose.† As if any of that can ever be sold to the public  as socially redeeming. The exact text of the Act can be found on GovTrack.US. Of course, nothing is ever easy so there are limits to what this law does. In a nutshell, the trade in crush videos is illegal but the act of animal cruelty isn’t. It’s confusing. So now, the 114th Congress which concludes in January, 2017, has been asked to plug up the loopholes in the 2010 act. Specifically, H.R. 2293 was introduced by Rep. Lamar Smith, (R-TX), Ted Deutch (D-FL), Tom Marino (R-PA) and Earl Blumenthal (D-CT). The Senate bill, 1831, was introduced by Senators Pat Toomey (R-PA) and Richard Blumenthal (D-CT). Entitled the Preventing Animal Cruelty and Torture Act (PACT), this bill would prohibit the extreme acts of animal cruelty depicted  in the videos. It would also provide federal prosecutors with the ammo they need to prosecute offenders when the offense is occurring in a federal jurisdiction or interstate commerce. Federal agents would be permitted to pursue animal cruelty charges revealed while agents are  investigating another interstate violation, such as drug trafficking. Prosecutors could also stop to the transport of animals for the purpose of bestiality, even if the crime occurs in one of the states listed above. Ann Chynoweth is the Vice President of the Animal Cruelty Campaign for the Humane Society of the United States. She believes the PACT Act is sensible, bi-partisan legislation that would outlaw extreme acts of animal cruelty that occur on federal property or in interstate commerce.   â€Å"The PACT Act would strengthen current federal law that outlaws the commerce in crush videos where animals are tortured for a sexual fetish.   It would give federal prosecutors the ability to not only prosecute the peddlers of these hideous videos, but also those who crush, burn, drown, suffocate or otherwise torture animals to make them,† says Ms. Chynoweth.   â€Å"There is a documented connected between animal cruelty and human violence and that is why the National Sheriffs’ Association and more than 200 law enforcement agencies from across the country have endorsed the PACT Act.† So what can you do? â€Å"Not much is moving now during the presidential elections,† says Laura Bevan, Southeast Regional Director for the HSUS. But that doesn’t mean that after November, lawmakers can sit back and rest. No, they need to get back to the task at hand, passing laws to make life better for animals because animals have an inherent right to live their lives and make their way in the world without human intervention. So find out who your reps are (you can do so here) and call, email and visit them to urge them to support the PACT act. This shouldn’t be controversial, and there’s no appropriate argument against passage of this act.

SEE BELOW Essay Example | Topics and Well Written Essays - 500 words

SEE BELOW - Essay Example evolutionary proposition since many thinkers have proposed that we would be better as a society and improve ourselves as human beings if there were no gods. Clearly a lot of violence and bloodshed in human history has been the result of devoted faith and confirmed adherence to certain viewpoints (the crusades come to mind as a good example). Yet at the same time, religion and the idea of god is a comforting thought to many people and simply overthrowing that idea is not an easy task nor could be done at the earliest convenience. It seems that the overthrow demanded and recommended by the noted authority has little to do with the will of god since a person’s freewill is not controlled by god in any way. Had Zeus been able to control the will of Prometheus, he would not have any need to chain him or imprison him in any way. With a simple snap of his fingers Zeus could have discovered anything he wanted. This shows that a person can revolt against god and the power of god would not extend to controlling his or her freewill. Clearly, there is no reconciliation between the will of Prometheus and the commands given by Zeus. Zeus as the character of god can hurt Prometheus, put him in chains, persuade him, send him messengers but can not get him to bend to his will unwillingly. Eventually, Zeus can even throw Prometheus into the abyss with a lightning bolt, yet he remains unable to control him the way he wanted to. Finally, the character of Prometheus is quite interesting since he appears to be defying Zeus for no apparent reason. It seems that the defiance is simply for the sake of defiance for he has nothing (for himself) to gain or lose by giving up the information demanded by Zeus. At the same time, he helps Io by giving her some good news about her future. Strangely enough, he seems completely unconcerned about his own future and his safety. The defiance exhibited by Prometheus is quite heroic and one can agree with his description of Zeus as a tyrant. However,

Dangerous Climate Change. What Strategies Are Available To Avert The Essay

Dangerous Climate Change. What Strategies Are Available To Avert The Onset Of Dangerous Climate Change - Essay Example Some reports have shown European summers getting hotter, Alaskan streams and other lakes getting warmer, and our polar ice caps allegedly thawing (Schneider and Lane, 2006). More than just the actual warming of the planet, the impact of such warming has certainly captured the world’s attention. These are the major issues which have caused much concern among authorities and the public in general. This issue has managed to affect the environmental, as well as the business community with projected losses in profits accredited to climate change. Environmental experts claim that as our planet continues to grow warmer, more environmentally related disasters would be expected to occur with much stronger hurricanes, storms, and typhoons building up in the warmer oceans (Lemonic, 2008). These experts further emphasize that man has to address the issues which pertain to climate change in order to stem the progression of this phenomenon into dangerous levels. The word ‘dangerousâ⠂¬â„¢ seems to have now been strongly associated with climate change. Its actual meaning in the context of climate change will be discussed in this paper. This paper shall discuss climate change and the different ways by which its implications can actually be quantified to dangerous levels. It will discuss the point where climate change can be considered acceptable and the point where it is considered to be dangerous. This study is being undertaken in order to establish a thorough and comprehensive understanding of climate change as well as its implications to our society and our efforts towards reversing its impact. Discussion Defining ‘dangerous climate change’ ‘Dangerous climate change’ is a term which was introduced legally during the 1992 UN Framework Convention on Climate Change (UNFCCC) (McGuire, n.d). Climate researchers have come up with different definitions in order to define the point at which climate change can be considered dangerous. Schneide r and Lane (2006, as cited by Spratt and Sutton, 2008) have suggested different metrics in measuring climate change and such metrics have included: the risks to unique and threatened geophysical or biophysical systems; risks related with extreme weather events; total damages; temperature thresholds to large-scale events; risks to global ecosystems; loss of human cultures; key sustainability metrics of water, energy, agriculture, health, and biodiversity; the number of people put at risk; and the triggering of irreversible chain of events. These are all metrics which can be used in order to determine how dangerous the impact of climate change is. Dawson and Spannagle (2009) discuss that dangerous climate change is the degree of climate change which violates Article 2 of the UNFCCC. Article 2 basically sets forth that the function of the UNFCCC is to manage the emission of greenhouse gases to levels which would prevent dangerous anthropogenic interference with the weather and climate system (Dawson and Spannagle, 2009). In effect, such acceptable levels must be achieved within levels which would: â€Å"allow ecosystems to adapt naturally to climate change; ensure that food production is not threatened; and enable economic development to proceed in a sustainable manner† (Dawson and Spannagle, 2009, p. 112). Article 2 does not use the exact words ‘dangerous climate change,’ however such words are accepted in terms of dangerous anthropogenic interference; it also refers to the man-made toxic chemical emissions which trigger climate changes beyond their natural patterns. The UNFCCC has not come up with a clear definition

Write an essay on the book 'The Lost Orchard' by Patrick Deeley and

Write an on the book 'The Lost Orchard' by Patrick Deeley and say why you would recommend it for use in the school classroom - Essay Example The students will be told about the time limit to read the text in the class. At the second stage of this activity, after the given time, the students of Part A in each group, will tell the students of Part B in their own groups, the first half of the story and then the students of Part B will tell the last half of the story to Part A in their own groups. Students will be given fixed time for this part of the activity too. In the end, at the third stage of this activity, the teacher will ask one of the students from each group to tell the story in his/her own words. The group, from which a member will tell the entire story correctly, will win. In this way, the reading of this book could be made interesting and exciting. The teacher will divide the students in groups of 5 or 6. Each group will be assigned the task of reading one particular chapter of the book. There will be a time limit for this reading. After the given time, the teacher will give each group the mingled up cut pieces of the summary of each chapter. Each group will be given the mingled up summary of the chapter, which was assigned to it to read. All the groups will be required to arrange the strips of the summary in sequence to make a complete story. At the end, all the groups will read the summary of the assigned chapter, arranged in sequence, aloud. Under the guidance of their teacher, the students may research on where the goldmines or coalmines have been discovered in the world and how has this discovery affected the inhabitants of the related areas. Students may conduct interviews on the issues of their own school. After interviewing, they may write down the notes mentioning the suggestions for improvement to present them to the administrator of their school. Students can write the character sketches of the main characters of the book i.e. Paul, Magpie, Raymie, etc. It could be guided writing, where the

Advertising and Promotional Culture Essay Example for Free

Advertising and Promotional Culture Essay Race and Class in Verizon TV Ads No matter what are the patterns of the ads, the ultimate purpose of ad is attracting public attentions and selling the products. Based on different consumption groups, the ads from the same brand also need to change the advertising images, backgrounds and lines, to reach as many consumers as possible. Verizon Communication Inc is one of the most famous broadband and telecommunications company in United States. Its service range is very broad, including mobile phone, TV and Internet, and its consumption groups covers low class, middle class and upper class people. In this paper, I will analysis the class and racial elements in Verizon 4G LTE commercial and Verizon Mobile Devices and Healthcare commercial. Applying multi-racial advertising talents and different story telling methods, Verizon stresses on the class segregation while pays less attention on racial differences. This advertising strategy helps Verizon divide its consumption groups based on their consumption abilities. It is not only one method to avoid the disadvantage of racial selling, which easily limits the consumption groups, but also direct the company to improve the services to satisfy each specific class better. The Verizon 4G LTE commercial is also called â€Å"Bad Idea† commercial. Just as the African American guys keep saying â€Å"Whassup† in the Budweiser ad, Verizon keep showing the bold black â€Å"Bad Idea† sign after the men in the ad say some bad ideas. The background of the ad is a group of lower class men gather together and play basketball. During the break, they chat and share informations. â€Å"You guys check it out, household bleach. † â€Å"Look Good. † â€Å"I know, right? † Then the â€Å"Bad Idea† comes out with a sting sound. I tell you what saves the gas money. My kids hitchhike to the school. † â€Å"Great Call. † Then the â€Å"Bad Idea† sign comes out again. After two more guys share their information and both have been categorized as â€Å"Bad Idea†, the fifth man comes over, says, â€Å"Surprisingly the Verizon 4G LTE is like 6 times bigger, but I am going ATT†. Instead of showing t he â€Å"Bad Idea† sign again, the voiceover tell the consumers what is the â€Å"Good Idea†, â€Å"There are good ideas and bad, with over 6 times more coverage, Verizon, is the good idea†. This ad uses a sarcastic way to impress the people of lower class and the spectacular consumption strategy to sell the service. To sell the product to a group of people, ads always build up the environment and back ground they familiar with first. Watts defined spectacular consumption as â€Å"a process through which the relations among cultural forms, the culture industry, and the lived experiences of persons are shaped by public consumption†. The group of men in the ad have economic pressure and family burden so they come up their own ideas to save the money. Maybe playing basketball on weekends is their only chance to get rid of work and family messes, so they exercise, brag and relax. The group of men in the ad is the epitome of the lower class men in the United States. Their income is limited so they hope for better quality services with reasonable prices. And this the reason that Verizon keeps telling the men in front of the TV that their 4G is over 6 times more coverage compared to ATT, which means we have better quality than ATT and fair price. People’s consumption habits can easily be effected by the surrounding people. The same situation happens in the ad. Though most of the ideas come from those guys are bad ideas, but their friends are willing to accept it. And this is the disadvantage of speculation consumption. Unless people can make right decisions, because good ideas always spread. And this is the ultimate direction that Verizon is willing to go. If the men do not want to make bad decisions and feel brighter in their peers, choosing Verizon is always a good proof. Unlike focusing on social class characteristics mostly, this ad add one African American talent to minimize the racial segregation. It cannot change the fact that even in this small group, it is still white man dominant, but the black talent definitely increase the group diversity and make this more likely in American society. The situation in the other commercial is the other way. This is the TV commercial expressing how Verizon contributed in the health care field. To create out the confidence and reliability of Verizon’s services, the talents who play doctors and nurses in the ad look tidy, calm and helpful. One of the similarities among them is they all use mobile devices to check out the medical records, 3D brian scanner pictures or drug information. The patients are the other essential consumption group that Verizon wants to attract, so Verizon states that patients can measure the heart rate and the contractions and send them directly to the clinic through mobile devices, as well as helping the patients memorize their illness history. All the advantages prove the Verizon tries to â€Å"improve collaborations between care givers and patients†. Also, instead of putting the lines into the talents’ mouth, this ad use the voiceover to tell us the benefits of the service. In this way, Verizon makes the ad more like a Public Addressing Ad instead of a commercial ad. It may makes the consumers feel that Verizon is not only one company which just care about their own profits, it also cares about the society and is willing to pay back. Compared to the former 4G ad portraying the simpleminded, funny and a little arrogant lower class men, this ads pictures doctors and nurses, middle and higher class people as warm-hearted, dedicated and smart. They are the best group to publicize the reliability of high technology. Verizon applies the graphics and the statistics to show how professional Verizon can be in healthcare field. I think the multi-racial aspect is worth mentioning in this ad. Cortese once said in her paper that â€Å"advertising images, as cultural commodities and social constructions, are sites of struggle along racial fault lines in the United States’s cultural landscape†(Cortese, 1), and I think it is a good example of the improvement of racial problem in this country. On the one hand, the white people in this ad is still more than the colored people. After all, the United States is still one white dominancy society, but at the same, it is also a big â€Å"Melting Pot†. So we can still find the Asian American and Latino/African American face from this ad. Moreover, because doctor and nursers are care givers, so they are in a powerful statues, while patients are considered as the care acceptors and they are in a weaker position. In order to show the equal presentation, the ad also categorizes the Asian American as the doctor and the Latino/African American as the patient instead of ask both of them to be the patients. Different company has various adverting strategy. Luxury brands need to show their sharp fashion taste while normal brands must present their money-saving advantage. But for brands like Verizon, which provides necessary services for almost every class people, they need to use diverse selling advertisements to hit all possible consumption groups. From the two typical Verizon ads, people can conclude that the selling strategy of Verizon is dividing consumption groups based on their social class instead of their races. It is a more realistic way to provide different costing plans to various income groups. And it can also attract all people who has this economical ability instead of blocking out of some potential consumers because racial discrimination. In this way, Verizon could possible to increase their consumer range and increase their profit.